Spanx Summer 2018
Creative direction and deliverables for Spanx Summer 2018 omnichannel marketing campaign
The Summer 2018 campaign boasts the relaunch of Spanx Active, with animated imagery amplified by dynamic type and graphic treatments.
A full-page print ad features seasonal creative elements and new Spanx Active products.
The Summer 2018 catalog marries handwritten callouts with seasonal lifestyle photography and a clean grid.