Tommy Hilfiger ATHLUXE
Brand creative, product direction, on-product marketing, and signage for Tommy Hilfiger’s first athleisure capsule collection
ATHLUXE is the meeting point between athletic and luxurious, requiring sporty-chic brand elements and product details to differentiate the brand in the athleisure market.
Product direction meets a fresh, navigable layout in the capsule lookbook.
Brand elements carry through hangtags, interior labeling, and retail signage.
