SolVital

Brand strategy and development, including visual language, messaging house, stationery, web design, and packaging for a sun-protective lifestyle brand

SolVital is a lifestyle brand providing groundbreaking sun-protective products across multiple categories and markets.

SolVital’s brand verticals focus on different aspects of protecting and improving the health of skin against the sun’s UV rays, requiring an identity system that supports each part of the whole.

A cheerful color palette inspired by natural elements comes to life through color blocking, graphic elements, stationery, and on-product marketing for the SolWrap apparel collection.

The SolVital website does double duty as an impactful ecommerce platform offering SolWrap and SolShield products, and as a branded skincare resource supported by custom infographics.

Packaging and printed collateral for the brand’s SolShield supplement incorporate brand elements and thoughtfully organized product information.

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