Kelley Bowen Creative
Creative Direction & Brand Strategy
Refreshing the brand's website allowed for ample opportunities to invite customers to engage with each seasonal message and product offering.

Abbey Glass

Creative direction for Abbey Glass, including logo design, web design and development, Fall 2020 seasonal strategy, art direction, styling, and omnichannel marketing campaign deliverables

Refreshing the brand's website allowed for ample opportunities to invite customers to engage with each seasonal message and product offering.

Refreshing the brand's website allowed for ample opportunities to invite customers to engage with each seasonal message and product offering.

The Fall 2020 campaign marked the introduction of the Abbey Glass brand promise and tagline: The Art of Dressing Up.

The Fall 2020 campaign marked the introduction of the Abbey Glass brand promise and tagline: The Art of Dressing Up.

Between October and December, the campaign told three distinct stories, providing a seamless journey from the first crisp days of autumn to the cozy warmth of the holidays at home.

Between October and December, the campaign told three distinct stories, providing a seamless journey from the first crisp days of autumn to the cozy warmth of the holidays at home.

Photography direction and styling were designed to highlight self-assured femininity, playful elegance, and effortless confidence.

Photography direction and styling were designed to highlight self-assured femininity, playful elegance, and effortless confidence.

ABBEY GLASS FW20 1.jpg