Kelley Bowen Creative
Creative Direction & Brand Strategy
Whimsical, fresh photography showcases the Caroline Ann. brand's standout Fall/Winter collection.

Caroline Ann. Fa'19

Creative direction for Caroline Ann. Fall 2019, including seasonal strategy, art direction, print development, and omnichannel marketing campaign deliverables

Whimsical, fresh photography showcases the Caroline Ann. brand's standout Fall/Winter collection.

Whimsical, fresh photography showcases the Caroline Ann. brand's standout Fall/Winter collection.

Campaign imagery showcases the seasonal story: dynamic creative thinking, are unexpected details, and juxtaposed reflections.

Campaign imagery showcases the seasonal story: dynamic creative thinking, are unexpected details, and juxtaposed reflections.

The Fall/Winter 2019 lookbook, a crucial go-to-market tool, reinforces the brand’s ethos through personal messaging, clean layout, and evocative imagery.

The Fall/Winter 2019 lookbook, a crucial go-to-market tool, reinforces the brand’s ethos through personal messaging, clean layout, and evocative imagery.

Custom patterns and graphics provide a roadmap through the Fall 2019 collection, adding dimension to hero pieces and elegant silk scarves.

Custom patterns and graphics provide a roadmap through the Fall 2019 collection, adding dimension to hero pieces and elegant silk scarves.

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