Kelley Bowen Creative
Creative Direction & Brand Strategy
Lively, colorful studio imagery and smart typography bring levity and brand clarity to the Spanx Fall 2016 product offering.

Spanx Fall '16

Creative direction and deliverables for Spanx Fall 2016 omnichannel marketing campaign

Lively, colorful studio imagery and smart typography bring levity and brand clarity to the Spanx Fall 2016 product offering.

Lively, colorful studio imagery and smart typography bring levity and brand clarity to the Spanx Fall 2016 product offering.

Concepts for the Spanx brand's first-ever national print ad campaign pair clever copy with bold seasonal photography.

Concepts for the Spanx brand's first-ever national print ad campaign pair clever copy with bold seasonal photography.

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The Fall 2016 catalog's considerate layout maximizes seasonal imagery and features icon-driven tech callouts.

The Fall 2016 catalog's considerate layout maximizes seasonal imagery and features icon-driven tech callouts.

Branded seasonal photography shines in retail environments and digital advertising.

Branded seasonal photography shines in retail environments and digital advertising.

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