Kelley Bowen Creative | SolVital

Creative Direction & Brand Strategy

SolVital™ is a lifestyle brand providing groundbreaking sun-protective products across multiple categories and markets.

SolVital's sub-brands focus on different aspects of protecting and improving the health of the skin against the sun’s UV rays, thus requiring an identity system that supports each part of the whole.

SolVital's sub-brands focus on different aspects of protecting and improving the health of the skin against the sun’s UV rays, thus requiring an identity system that supports each part of the whole.

A cheerful color palette inspired by natural elements comes to life through colorblocking, the SolVital Swirl, stationery, and on-product marketing for the SolWrap™ apparel collection.

The SolVital™ website does double duty: as an impactful e-commerce platform offering SolWrap™ and SolShield™ products, and as a branded skincare information resource supported by custom infographics.

The SolVital™ website does double duty: as an impactful e-commerce platform offering SolWrap™ and SolShield™ products, and as a branded skincare information resource supported by custom infographics.

Packaging and printed collateral for the brand's SolShield™ supplement incorporate brand elements and thoughtfully organized product information.