Kelley Bowen Creative
Creative Direction & Brand Strategy
Spanx hits the road in the Fall 2017 campaign, bringing the brand into a lifestyle environment through colorful travel photography and graphics.

Spanx Fall '17

Creative direction and deliverables for Spanx Fall 2017 omnichannel marketing campaign

Spanx hits the road in the Fall 2017 campaign, bringing the brand into a lifestyle environment through colorful travel photography and graphics.

Spanx hits the road in the Fall 2017 campaign, bringing the brand into a lifestyle environment through colorful travel photography and graphics.

The Fall 2017 Public Relations lookbook sets the stage for long-lead editorial placement and seasonal art direction.

The Fall 2017 Public Relations lookbook sets the stage for long-lead editorial placement and seasonal art direction.

Outdoor photography and nods to travel tell the campaign story in full-spread print ads.

Outdoor photography and nods to travel tell the campaign story in full-spread print ads.

Seasonal imagery and graphics flow into the pages of the highly shoppable Fall 2017 catalog.

Seasonal imagery and graphics flow into the pages of the highly shoppable Fall 2017 catalog.

Banners on partner websites carry seasonal visuals and messaging into the digital space.

Banners on partner websites carry seasonal visuals and messaging into the digital space.

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