Kelley Bowen Creative
Design & Consulting
Spanx shows its softer side in the primarily bridal Spring 2017 campaign, focused on the new Spotlight on Lace collection.

Spanx Spring '17

Creative direction and deliverables for Spanx Spring 2017 omnichannel marketing campaign

Spanx shows its softer side in the primarily bridal Spring 2017 campaign, focused on the new Spotlight on Lace collection.

Spanx shows its softer side in the primarily bridal Spring 2017 campaign, focused on the new Spotlight on Lace collection.

Engaging group photography, illustrated graphics, romantic handwriting, and painterly accents bring a breath of fresh air to the season.

Engaging group photography, illustrated graphics, romantic handwriting, and painterly accents bring a breath of fresh air to the season.

The Spring 2017 catalog focuses on pretty details, authentic moments, and understandable technical callouts.

The Spring 2017 catalog focuses on pretty details, authentic moments, and understandable technical callouts.

Seasonal photography stars in the Spanx brand's first-ever Instagram ad campaign.

Seasonal photography stars in the Spanx brand's first-ever Instagram ad campaign.

Spanx broadens its advertising horizons in a multi-category Pinterest campaign, covering a variety of products while maintaining cohesion to the seasonal look-and-feel.

Spanx broadens its advertising horizons in a multi-category Pinterest campaign, covering a variety of products while maintaining cohesion to the seasonal look-and-feel.

Retail environments flaunt the Spotlight on Lace collection with dimensional mannequin displays and seasonal graphics.

Retail environments flaunt the Spotlight on Lace collection with dimensional mannequin displays and seasonal graphics.

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