Kelley Bowen Creative
Creative Direction & Brand Strategy
"Let's Party", the Holiday 2016 campaign call-to-action, comes to life on giveaway merchandise and through festive, high-contrast photography.

Spanx Holiday '16

Creative direction and deliverables for Spanx Holiday 2016 capsule marketing campaign

"Let's Party", the Holiday 2016 campaign call-to-action, comes to life on giveaway merchandise and through festive, high-contrast photography.

"Let's Party", the Holiday 2016 campaign call-to-action, comes to life on giveaway merchandise and through festive, high-contrast photography.

The Holiday 2016 catalog highlights a partnership with Rent the Runway, pairing designer fashion with the Spanx brand's fun-loving attitude.

The Holiday 2016 catalog highlights a partnership with Rent the Runway, pairing designer fashion with the Spanx brand's fun-loving attitude.

The cheeky graphics and easy silhouettes of giftable apparel round out the Holiday story.

The cheeky graphics and easy silhouettes of giftable apparel round out the Holiday story.

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