Kelley Bowen Creative
Design & Consulting

ATHLUXE

Brand creative, product direction, on-product marketing, and signage for Tommy Hilfiger’s first athleisure capsule collection

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ATHLUXE is the meeting point between athletic and luxurious, requiring sporty-chic brand elements and product details to be differentiated within the athleisure marketplace.

ATHLUXE is the meeting point between athletic and luxurious, requiring sporty-chic brand elements and product details to be differentiated within the athleisure marketplace.

Brand elements carry through hangtags, interior labeling, and retail signage direction.

Brand elements carry through hangtags, interior labeling, and retail signage direction.

Product direction meets a fresh, navigable layout in a market sell-in lookbook.

Product direction meets a fresh, navigable layout in a market sell-in lookbook.

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