Kelley Bowen Creative
Design & Consulting
Spanx launches the Sheer Fashion collection, offering an edgy alternative to typical layering pieces.

Sheer Fashion

Brand concept and packaging design for Spanx Sheer Fashion collection

Spanx launches the Sheer Fashion collection, offering an edgy alternative to typical layering pieces.

Spanx launches the Sheer Fashion collection, offering an edgy alternative to typical layering pieces.

Brand elements for Sheer Fashion, the Spanx brand's first collection toward millennial consumers, include logo, typography, color palette, photography direction, and product styling direction.

Brand elements for Sheer Fashion, the Spanx brand's first collection toward millennial consumers, include logo, typography, color palette, photography direction, and product styling direction.

COVER IMAGE 1b.jpg
Sheer Fashion packaging showcases the product through a clear pouch, with styled ways-to-wear featured on the reverse.

Sheer Fashion packaging showcases the product through a clear pouch, with styled ways-to-wear featured on the reverse.

MOOD BOARD 2.jpg